
In the past when I encountered the book, I often only saw the brightness it exuded. The small colorful display overtook every other title in a 2 foot radius. My friends and I were on our final spring break trip and had planned to spend a couple of hours perusing the massive store. I purchased this book at Powell’s book store in Portland, Oregon last year. When it’s placed on a stand at the front of the store, or on top of the shelf, it is completely impossible to avoid. With its neon yellow cover, it’s already difficult to miss. I learned to recognize the counterproductive self-talk and behaviors, and most importantly I learned to give myself the time, space and reassurance to get used to change.You Are A Badass has been featured as a must-read in every book store I have walked into for the past 5 years. This book stopped me from driving myself wild with guilt. This segment finally helped me figure out why I was so stuck! I wanted to change so much, but emotionally and physically, I was drained.

Sincero lays out the background for “How you Got this Way,” including your subconscious but specifically your ego (AKA the big snooze.) Sincero provides plenty of examples of now successful clients that immediately went through hazards once they decided to change for the better. If there’s any concept you take from You are a Badass, read up on The Big Snooze. The part that stuck with me the most, and that I still mention to friends and colleagues today, is in Part 1, Chapter 4: The Big Snooze. Plus, her last name is SINCERo, so how could you not trust her? You Are A Badass

Sincero, with her tousled hair, dangly earrings, and open smile, is saying, hey I did it, you can too. She made happiness and success seem attainable. Sincero included so many downs as well as ups that I didn’t feel like a failure for not being at her level. Reading You are a Badass was more like reading stories written by a friend, who had also gone through a hard time and understood what you were going through.

Its message stuck with me and I read it until the end. I read the first You are a Badass in 2017, when I was exceptionally hopeless and depressed. The only self-help books that helped me were the New York Times bestselling You Are A Badass series by Jen Sincero.
